The communication and advancement efforts of two veterinary colleges are celebrated by the American Association of Veterinary Medical Colleges (AAVMC).
The University of Wisconsin School of Veterinary Medicine (UW SVM) and the University of California, Davis School of Veterinary Medicine (UC Davis) received the Communication Excellence Award and the Communication Award, respectively. excellence in fundraising for association scholarships.
Established in 2013, the AAVMC Communication Award recognizes the role that communication programs play in advancing academic veterinary medicine and the profession as a whole. UW SVM was praised for the excellence of its overall program, as well as its publicity for Super Bowl 2020, which highlighted the school’s veterinary oncology program. The spot reached a live audience of over 100 million people and generated 2.56 billion media impressions, reports the AAVMC.
University communications and marketing manager Ashley Voss and publications and media relations manager Meghan Lepisto led efforts to support advertising with production assistance, media outreach , a viral social media campaign and a special virtual event.
“I would say that there has never been a wider reach with the global public highlighting the impact and importance of veterinary medicine on animal and human health,” said the Dean of UW SVM, Mark Markel, DVM, PhD, DACVS, describing the logistics required. to increase the effort and assess the impact.
Meanwhile, the UC Davis team, led by Acting Assistant Dean of Advancement Debbie Wilson, established the UC Davis School of Veterinary Medicine Hardship Fund to provide emergency financial assistance for students facing difficulties that may affect their ability to remain enrolled.
“Through the work of the advancement team, our school has maintained an affordable veterinary school which provides benefits to society,” said former college dean Michael Lairmore, DVM, PhD, DACVP, DACVM . “Graduates with low debt have greater flexibility to pursue advanced scientific or clinical training, which leads to better patient care and scientific and medical breakthroughs, as well as a career in public service.”
The awards will be officially presented at the Association of Veterinary Advancement Professionals (AVAP) annual meeting, which will be held virtually on July 27.