Tim Hortons announces campaign to raise funds for youth camps

Tim Hortons Restaurant Owners in the United States Call on Americans to Help Celebrate Camp Day on July 21, when 100 percent of hot coffee and iced coffee purchases will be donated to support Tim Hortons Foundation camps . Guests can also purchase a $ 2 Camp Day motivational bracelet available in one of four vibrant colors, with 100% of the proceeds from the purchases going directly to Tims Camps.

The $ 168 million raised to date in North America through Camp Day has helped Tim Hortons Foundation camps support over 300,000 youth ages 12 to 16 through a multi-year camp and program current based on eCamp. With a rigorous strengths-based learning model designed specifically for the unique needs of the youth that Tims Camps serve, participants are equipped with skills such as leadership, resilience, and accountability, enabling them to open doors to their future.

Seven Tims Camps across North America offer year-round summer and school programs, including hands-on digital experience over the past year, investing in youth from different Tim Hortons communities.

A popular movement initiated by restaurateurs, but fueled by the guests

It all started as a grassroots fundraiser hosted by Tim Hortons restaurant owners, who pledged to set aside a day where coffee sales would support young people in their community. Afterwards, the fundraiser was renamed “Camp Day”, became national in Canada and was subsequently introduced in the United States. Over the years, camp day has grown to become one of the most important days on the Tim Hortons calendar.

“Thanks to the generosity and support of Tim Hortons guests and restaurateurs, we are very proud of the incredible impact that camp day has in helping our Foundation empower thousands of young people across North America,” said said Axel Schwan, President of Tim Hortons. “Raising over $ 168 million to date through Camp Day is an incredible achievement and we are thrilled to welcome guests to our restaurants on July 21 to make this year’s fundraiser the best yet. “

Supporting young people when they need us most

Last summer, realizing that the young people who participate in their programs would be disproportionately affected by the isolation caused by the pandemic, the Foundation launched Tims eCamp, an innovative digital experience inspired by camps and designed to virtually support participants. Returning this year is a new and improved version of Tims eCamp, providing participants with a supportive but stimulating environment and all the resources they need to participate digitally from home.

“I am touched and inspired by the youth in our camps,” says Graham Oliver, President, Tim Hortons Foundation Camps. “They have faced incredible challenges and are still discovering reserves of strength and resilience and will hone their skills that will guide them through a lifetime. I am proud to say that for 30 years, Tims Camps have been there for them. . “

A Camp Day campaign animated by campers in song

Tim Hortons also launched a Camp Day awareness campaign in which real program participants explained that their camp experiences were less about fun and games and more about building confidence, courage and courage. resilience. Directly written and sung by current and former Camp Tims attendees, the powerful anthem “Not Child’s Play” was also aired on music streaming services, with the net proceeds going directly to the Foundation.

Here’s how Tim Hortons guests can attend Camp Day this year:

  • Order hot or iced coffee at a Tim Hortons restaurant, or through the Tim Hortons app for pickup or delivery on July 21
  • On July 21, proceeds from the purchase of a Tim Hortons Take 12 – which includes 12 small coffees as well as mugs, dairy products and sweeteners – will also be donated to the Foundation. Guests can complete a pre-order form for a Take 12 Tim Hortons at restaurants so their entire work team or family can support camp day together
  • Buy a Camp Day bracelet for $ 2 in one of four vibrant colors, with 100% of the proceeds from those sales ($ 1.67 per bracelet) going directly to Tims Camps
  • Round your order to the nearest dollar at the restaurant or in the Tim Hortons app, 100% of the donation going to support the Tim Hortons Foundation camps
  • Make a one-time or monthly donation anytime at www.timscamps.com

The news and information presented in this press release have not been corroborated by QSR, Food News Media or Journalistic, Inc.

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