Inside the electric vehicle market

Attention, all new and aspiring drivers. Thinking of going electric? The

" href="" data-gt-translate-attributes="[{" attribute="">Data suggests you are. A recent survey by, an online marketplace for vehicles, found that 56% of 1,000 respondents believe all teenage drivers will learn to drive an electric vehicle within the next 10 years. You’re behind the wheel of a car that runs on battery power, not gasoline. For high school students who are just getting started driving and who care deeply about the health of our planet, the market for electric vehicles has significant implications. So, let’s dig.

An electrified future

It’s an incredibly opportune time to talk about the electric vehicle

" href="" data-gt-translate-attributes="[{" attribute="">industryexperts agree, which is both in a period of dynamic development and essential to tackle the problem of climate change – the long-term changes in temperatures and weather patterns, mainly caused by human activities, in particular combustion of fossil fuels from sources like the gasoline used in traditional combustion engines.

The challenge? Shift a massive transportation system heavily dependent on gasoline to one dependent on more climate-friendly energy sources, while ensuring safety and fairness.

The good news is that change is on the way. This is partly due to the urgency of climate change and pressure from governments for faster movement towards reducing emissions. Electric vehicles captured 7% of new car sales in the United States

“This is a really important time in technology, politics and the market,” says Genevieve Cullen, president of the Electric Drive Transportation Association, a U.S. trade group that represents the entire electric transportation value chain, including vehicle manufacturers, electric utilities. companies, materials companies

" href="" data-gt-translate-attributes="[{" attribute="">Supply Chain (think lithium mining to make car batteries) and the companies that help build the infrastructure for electric vehicles. “The future of transportation is electrification,” notes Cullen, who recently joined other EV experts during Penn Climate Week at the University of Pennsylvania for a panel on Cars and climate: the transformation of the electric vehicle.

The panelists agreed that the

Motivation means triggering, directing, and sustaining effort. There are days when we get out of bed in the morning and it requires very little for us to take on the day’s challenges. We feel a great sense of clarity about what we want to do. And it’s not a challenge at all to stay motivated until we head home in the evening. And then there are those other days — often it feels as if there are far too many of them — when we get out of bed in the morning and feel disenchanted and disillusioned, or overwhelmed, or completely unclear about what we should be doing. Or when we excitedly embark on a new plan of action but then feel mired in a slow grind after a few hours of work. That’s motivation. It’s one of the most important considerations for any manager. Managers are responsible for staying motivated and helping to motivate others.
" href="" data-gt-translate-attributes="[{" attribute="">motivation switching to electricity comes from a variety of sources. “Transportation is the biggest source of greenhouse gas emissions (causing climate change), and you need to be electrified to address that,” Cullen adds. “That’s where the global market is going, so if the United States wants to be a leader in the technology that’s going to drive the next century, we need to invest in electrification.” This is also part of energy security. We need to have a different way of fueling our transportation sector. Electrification is also essential to environmental equity. The communities that suffer the most from air pollution are often communities at risk. By electrifying personal, commercial and public transportation, you achieve better health outcomes in at-risk communities. There are many reasons to do so.

Dr. John Paul MacDuffie.

Other Road Signs Are Guiding Americans Toward Widespread EV Adoption, Says John Paul MacDuffiea Wharton school

Management involves generating a goal and then motivating and coordinating the effort of other people (usually employees of the organization) to achieve that goal. So management involves social influence tactics… this includes providing a clear sense of direction, ensuring that each person’s work is aligned with the organization’s overarching goal, and helping people feel engaged with the work that they do every day, so that they walk through the doors of their organization each morning feeling invigorated and excited about tackling new challenges. The best managers help their employees find a deep sense of significance in their work.
" href="" data-gt-translate-attributes="[{" attribute="">management professor who is a leading automotive industry researcher and director of the program on innovation in vehicles and mobility. Electricity generation is going green faster than any other sector (think solar and wind power), so anything that can go electric will advance emissions reduction goals faster. cars.

Adoption, affordability,

Innovation is a new match between a solution and a need. If you look at that word, it has that Latin root "nova” so something has to be new about innovation. But the novelty could be in the solution itself, could be in the need or it could be in the putting together in a new way of an existing solution and an existing need. Innovation is the mechanism by which organizations perform better.
" href="" data-gt-translate-attributes="[{" attribute="">Innovation

According to MacDuffie, the market is tackling one of the biggest obstacles to wider adoption of electric vehicles – the high price of electric vehicles coming from just a few producers. “While most of the press has focused on Tesla and other startups, it’s now pretty clear that incumbent automakers – the household names for internal combustion engines – are going to have electric vehicle models on the market. market,” says MacDuffie. “So it’s not a situation where incumbents of old technology fail to make the transition and it gets picked up by newcomers. Everyone now agrees that GM, Ford, Volkswagen, Hyundai and eventually Toyota will have performance electric vehicles.

And these prices? They’re going down, suggests MacDuffie. “Right now, there’s still a bit of an affordability issue, but that’s where companies like GM – in alliance with Honda – are committed to bringing out vehicles at lower cost,” he notes. “I don’t think we’ll ever see very low-cost vehicles from Tesla. But the big automakers are used to making a lot of products in different segments for different kinds of customers. They’re going to be able to do that.”

Affordability and better EV

Performance involves actions that are aligned with an organization’s goals. A bakery’s employees are performing their work if they are engaged in tasks, such as cleaning the floors or taking orders from customers or, of course, baking, that are aligned with the goals of the bakery.
" href="" data-gt-translate-attributes="[{" attribute="">performance rely heavily on improved battery technology. This, says MacDuffie, is an area of ​​explosive technology
Innovation is a new match between a solution and a need. If you look at that word, it has that Latin root "nova” so something has to be new about innovation. But the novelty could be in the solution itself, could be in the need or it could be in the putting together in a new way of an existing solution and an existing need. Innovation is the mechanism by which organizations perform better.
" href="" data-gt-translate-attributes="[{" attribute="">innovation

Most plug-in hybrid vehicles (running on both electricity and gasoline) and all-electric vehicles run on lithium-ion batteries. Improved battery cell chemistry solves some of the problems with sourcing raw minerals and metals. “You can read about how cobalt comes from the Congo with child labor and human rights abuses and how that’s going to haunt the transition to electric vehicles,” MacDuffie says. “Increasingly, battery chemistry does not use cobalt. All of these batteries need lithium. It turns out that lithium is very abundant in the earth, but its extraction is lagging behind the demand. We’ll see a ton of investment in lithium, and there are different lithium mining models that are quite promising. »

MacDuffie adds that automakers are beginning to design the chassis — the frame on which a car is built — to include the necessary battery cells. Other areas of the EV market are ripe for innovative thinking: more convenient battery charging stations and faster, more efficient EV manufacturing.

MacDuffie sees teens playing a valuable role in the future of electric vehicles – as innovators and consumers. “I would say give them a try. The good thing is that there will be a ton of models from many different automakers at many different price points,” he notes. “Even if you’re not sure you live in a situation where you can use one right away (many young people move to cities to start their careers), now is a great time to get out and test drive, find out what’s going on, and catch some of the excitement.Young people could be the first to adopt this technology without really giving anything up.You can be more open and motivated in helping to reduce emissions and address climate change Why not enter the ground floor of this exciting transition?”

conversation starters

Why is this an incredibly timely time to talk about the electric vehicle industry?

What are the three ways the electric vehicle market and related technologies are changing?

Dr. MacDuffie says teens should consider testing electric vehicles. Have you done this or do you intend to do so? Would you buy an electric vehicle? Share your story and ideas in the comments section of this article.

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