ABU DHABI, 16th November, 2022 (WAM) — The Federal Youth Authority (FYA) and Mubadala have signed a Memorandum of Understanding (MoU) with Bidaya Media to operate the new rebooted series of the popular Emirati cartoon, “The Adventures de Mansour: The Age of AI.” The partnership will inspire future generations in media and content production through a wide variety of youth-focused activities.
FYA and Mansour’s producer, Bidaya Media, will target young people in the UAE through workshops where young people will have the exciting opportunity to channel their inner creativity and learn how to create high-quality media production and content, provided by the world-class talent behind ‘The Adventures of Mansour Cartoon.
Shamma Al Mazrui, Minister of State for Youth Affairs, said, “The Mansour cartoon series is a celebration of both Emirati talent and youth, and its continued success is an outstanding achievement for the nation. This collaboration marks a new milestone in contemporary media and the production of meaningful and engaging content for children that is representative of Emirati values and morals. Our partnership with “Bidaya Media” targets all layers of society, covering the entire youth age group. We believe that the future of future generations is a collective responsibility. We also aim to provide opportunities for young people to be content creators instead of mere consumers, allowing them to reflect our culture and values globally.
Homaid Al Shimmari, Deputy Group CEO and Director of Social and Human Capital at Mubadala, added, “The new rebooted show, with increased values and production quality, is a great example of what is possible in the UAE. Through this partnership, we aim to further leverage the popularity of the show and show the next generation of creative talent in the UAE just what they can achieve with the right tools in place. It’s partnerships like these that really have a positive impact on the community, and I encourage young people to get involved in these workshops and initiatives to develop future content in this region and around the world.
UAE-wide roadshows showcasing new content from the rebooted show will take place throughout 2023 with the aim of reaching UAE national and expatriate children aged 4-12. In parallel, FYA and Bidaya Media will visit local youth centers and summer camps to share their knowledge and experience in developing and producing high quality Arabic content. This will serve to inspire young people in the UAE to increase their participation in creative careers and sow the seed of innovative ideas for future productions.
“The Adventures of Mansour” is a popular show among local children, and has over two billion views on YouTube, three million subscribers and 300 million hours watched, and 25.2 million unique viewers. in the last 90 days only. The new, rebooted series aims to build on that success and is set to launch in 2023. It has enhanced production values and aims to raise awareness of the values that represent the UAE both locally and internationally, focusing on tackling issues of international importance such as AI, the role and reliance on technology, climate change and space exploration.
Originally created to appeal to Arab children and encourage a healthy lifestyle, cultural appreciation and interest in science, technology, engineering and math (STEM), the show exceeded its creator’s expectations. original and award-winning Rashed Alharmoodi to capture the imagination of children throughout the Middle East region and beyond.
The series targets children aged 6-12 and is funded by Mubadala Investment Company (Mubadala) and the Abu Dhabi Early Childhood Authority (ECA) as part of their efforts to support the creation of content for children that support inclusion, culture and the Arabic language.